A FASHIONABLE update on a ‘90s trend is the brainchild of two budding Brisbane entrepreneurs.
Emily Bitkow and Sarah Hua’s company VIVRA sells a modern version of the “bum bag” which offers a hands-free storage solution.
Using magnets rather than belts or straps, the duo claim their product won’t “move an inch” even during vigorous physical activity.
It’s proven popular, with the company experiencing yearly growth of about 46 per cent since launching in 2016.
Ms Hua said while last year the company’s focus was on growing the brand locally and increasing direct-to-customer sales, 2018 would be about tapping into the global market and increased distribution.
“As a team, we love hearing feedback from our customers and we are continuously improving and bringing to the market what they are after,” she said.
“We have quite a few innovative products in the pipeline.”
This includes a “Mummy and Me range” of matching beltless bum bags for adults and children.