Emily was frustrated by the lack of stylish and functional bags on the market that would suit her active, on-the-go lifestyle. So she took up the challenge and created the VIVRA, the beltless zipper pouch to carry her essentials, hands free.
VIVRA was born to change the way you move. The reinvented bumbag was a hit at local markets and soon after, Sarah joined forces with Emily to grow VIVRA to what it is today.
The duo are fierce and energetically passionate. Their combined strengths have lead VIVRA to the fun, functional and stylish brand, that it is today. With a continued commitment to design, functionality and innovation, there is no stopping Sarah and Emily’s drive to changing the way you move.
Design and innovation are the core of VIVRA, allowing the avid adventurer, the fitness lover, busy mum and everyone in between to enjoy their workout, travel and day to day activities, hands free.
CHANGE THE WAY YOU MOVE
VIVRA - [viv-rah] Noun
- A modernised, streamlined bum bag to carry one’s essentials, belt free and bounce free, that utilises a patented magnetic bi-fold design instead of a traditional belt or strap.
- The power or ability to live life to the fullest without concern for one’s personal belongings.
- The state of feeling free to enjoy and appreciate every moment that one experiences, whatever activity one is participating in, due to being free from physical restraint.